POP 9-1-1: Lady Gaga’s new era begins with “Stupid Love”.

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Streamline Records, Interscope Records

The cover of “Stupid Love” — the new single from Lady Gaga.

Mason Montano, Music Editor

ATTENTION! THIS IS A POP 9-1-1! LADY GAGA’S NEW ERA HAS BEGUN WITH HER NEW SINGLE, “STUPID LOVE”!

American singer-songwriter and modern-day Queen of Pop, Lady Gaga, has been expanding her career and artistry over the past few years.

In December 2017, she signed a multi-million dollar deal with Park MGM for a two-year residency at the Park Theater in Las Vegas, Nevada consisting of two shows: Enigma, which focuses on her biggest hits, and Jazz & Piano, which is more stripped-down and features Gaga singing renditions of songs from the Great American Songbook. The residency began in December 2018, receiving critical acclaim and becoming the highest-grossing concert residency of 2019 with almost $54 million in revenue, and is expected to run until May of this year.

She made her big-screen acting debut in October 2018 when she starred as Ally Maine in American actor and director Bradley Cooper’s remake of classic American romantic musical drama A Star Is Born. The film was met with universal critical acclaim and massive commercial success, receiving numerous prestigious awards, including eight nominations at the 91st Academy Awards, where it won Best Original Song for Gaga’s “Shallow”, which peaked at #1 on virtually every mainstream music chart and has since become the most awarded song in history.

And to top it all off, she launched her very own cosmetics line, Haus Laboratories, through Amazon in July 2019 — a best-selling brand with a unique product line-up, including liquid eye shadows and lip crayons, and racially diverse and Queer-inclusive marketing campaigns. We love to see it.

There’s just been one thing missing from all of this success: New music. Gaga’s most-recent solo effort was 2016’s Joanne — a country and soft rock-inspired record that showed the world a softer, more vulnerable side of the pop star, who became known in the late 2000s and early 2010s for her over-the-top, avant-garde fashion aesthetics and flamboyant public persona — but while the mainstream enjoyed this new Gaga, her fans, the Little Monsters, missed pop Gaga or “PopGa”.

Her last true pop album was the iconic, albeit very misunderstood, ARTPOP from 2013 — an EDM and rave-inspired record that was met with much disapproval from the general public — and the Monsters have been looking forward to Gaga’s sixth studio album, codenamed “LG6”, ever since she started teasing it in mid-2017. 

All signs seemed to point to the return of PopGa, as she had been spotted in the studio with well-known pop producers BloodPop, Boyz Noize, and SOPHIE; and the theatricality of Enigma and the Haus Labs campaigns appeared to further confirm this theory.

I’ve been a dedicated Little Monster since mid-2010, and I will always support Gaga and her endeavors 100%, however, PopGa’s comeback is long overdue. It pains me to say this, but her presence on the pop music scene has begun to fade in recent years, and people are slowly forgetting about her, claiming that her time has passed. This, of course, will simply not do. 

Thankfully, I and the rest of the Monsters’ prayers were answered in mid-January when snippets of a new song called “Stupid Love” started to appear online. The full song leaked in a matter of days, and while it’s always unfortunate when an artists’ work leaks before it’s intended release date, fans were overjoyed to hear an upbeat, dance-oriented banger with a rolling electro pop beat reminiscent of Gaga’s earlier work — News outlets that reported on the leak favorably compared it to her song “Bad Kids” from her second full-length record, Born This Way, as well as ATRTPOP’s controversial second single, “Do What U Want”.

As the Little Monsters rapidly spread the leak across the internet, Gaga’s team scrambled to contain it, and Gaga herself even tweeted the message, “Can ya’ll stop?”, alongside a stock image of a person wearing a ski-mask listening to a cassette player — poking fun at her fans’ illicit streaming of the song.

The excitement soon began to subside as some grew uncertain over the fate of “Stupid Love”, as many artists become disheartened when something of theirs leaks and are known to scrap entire albums as a result (R.I.P. “XCX World” — if you know, you know). Thankfully, these concerns were put to rest when Gaga officially announced the song’s release earlier this week via her social media accounts, sharing a photo of a promotional billboard in downtown Los Angeles that revealed the song and music video were to be released on Friday, February 28. The “LG6” era has finally arrived.

“Stupid Love” was produced by American producer and songwriter BloodPop and French producer and DJ Tchami and marks a complete return to Gaga’s pop roots with an infectious electro pop beat that’s destined to make it a radio hit. 

The music video is a high-concept narrative set in the fictional world of Chromatica, where multi-colored warring tribes battle for dominance, and was shot entirely on an iPhone 11 Pro. Acting as the leader of the pink tribe, dubbed the “Kindness Punks”, Gaga launches an epic dance battle to end the dispute and restore peace to the planet using the power of love.

The word “chromatica” appears on the “Stupid Love” billboard as well as several times throughout the video, leading many to believe this to be the title of “LG6”. This has yet to be confirmed, but I have a feeling that an official announcement is on its way. 

In the meantime, be sure to stream “Stupid Love”, which is available now across all online and streaming platforms.

Stream “Stupid Love” on Spotify: https://open.spotify.com/album/2HDW1EX8IBI3jqobswAfrZ?si=NdypU6gIQ_CNOflTbAF3Xw 

Watch the music video for “Stupid Love”: https://www.youtube.com/watch?v=5L6xyaeiV58