Doja Cat will make your fantasies come true with ‘Hot Pink’.

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Kemosabe Records, RCA Records

The cover of Doja Cat’s second studio album, ‘Hot Pink’.

Mason Montano, Music Editor

American rapper and singer-songwriter Doja Cat is known for her cute, campy concepts and quirky online persona. 

She first emerged in late 2012, independently releasing her debut single, “So High”, on SoundCloud before signing to RCA Records in early 2014 and releasing her debut EP, Purrr!, in August of that year, catching the attention of several notable music publications, such as The FADER.

Her debut album, Amala, followed in March 2018, spawning the moderately successful singles “Candy” and “Go To Town”, and although she was gaining more and more traction by the minute, Doja continued to post novelty tracks and homemade demos on her SoundCloud page, including the viral fan-favorite “NINTENDH*E” from July 2018.

In August 2018, she released “MOOO!” — an absurd song in which she fantasizes about being a cow — with the intention of creating nothing more than an internet meme, however, the music video went viral on YouTube, launching her into mainstream stardom and ultimately setting the tone for the rest of her career.

Following the moderately successful singles “Tia Tamera” with American rapper and singer Rico Nasty and “Juicy” with American rapper and television personality Tyga, Doja Cat released her second studio album, Hot Pink, in early November — a more cohesive effort in comparison to Amala that demonstrates her growth as an artist with a more refined and fully-realized sound.

In an interview with FADER, she described the making of Amala as being a bit like “practicing”, as it was the first time that she ever made an album, and she had still not yet fully found her sound. With her second project, she knows exactly who she is and what she wants her music to sound like, adding that she’s “really proud” of this record.

According to Doja in an interview with Exclaim!, the title was chosen to convey a “passionate, warm, and welcoming” feeling, which is reflected by the album’s major themes of sex, sexual attraction, and sexual intimacy. 

She openly discusses her sexual desires on tracks like the lead promotional single, “Cyber Sex” — a campy, high-energy bop that sees Doja celebrating her love for naughty FaceTime calls and scandalous private messages through smooth electronic beats — and the non-single “Talk Dirty” — a fluffy, intimate track about sexy late-night pillow talking.

She takes pride in her sexuality with a feminist sentiment that’s further explored by the third single, “Rules” — a fierce anthem about female sexual dominance and chasing success that is arguably one of her best songs to date.

Doja establishes her female prowess and asserts that nothing can keep her from getting it in and collecting her bag as demonstrated by the bold and slightly chaotic music video, which features her disposing of a slimy CEO, assuming his identity, and taking his fortune.

An impressive aspect of Hot Pink is the way that Doja was able to blend a variety of different genres into the tracklist while maintaining a cohesive sound. Hip-hop is still very much the predominant style, but she adds in elements of disco with “Say So”; old-school R&B with “Like That” featuring American rapper Gucci Mane and “Addicted”; and trap with “Streets” to show that “one-note” is simply not in her vocabulary.

Doja Cat is more than just a novelty act. She’s a versatile, multi-talented star, and in my opinion, the future of female hip-hop.

Hot Pink is available now across all online and streaming platforms.

Stream Hot Pink on Spotify: https://open.spotify.com/album/1MmVkhiwTH0BkNOU3nw5d3?si=rVMnguZsQAi5BrU5Jk2sPA 

Watch the music video for “Rules”: https://www.youtube.com/watch?v=UVadfCxNnoY 

Kemosabe Records, RCA Records
Cat in the music video for “Rules”.