Makeup: Art is for everyone.

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Makeup: Art is for everyone.

Here's me before I take your man.

Here's me before I take your man.

Mason Montano

Here's me before I take your man.

Mason Montano

Mason Montano

Here's me before I take your man.

Mason Montano, Music Editor

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When makeup became a trend in the United States around the start of the 20th century, it was only deemed acceptable to be worn by women and people assigned female at birth (AFAB). Men and people assigned male at birth (AMAB) were taught from a young age that makeup wasn’t for them, and it would be shameful to even dare experiment with it, as if it would somehow take away their masculinity and make them less of a man.

These ideas, although still prevalent among Western society, have recently begun to change, as more and more AMAB people are being accepted into the cosmetics industry. American beauty influencer James Charles made headlines in October 2016 when he became the first male face of American cosmetics brand CoverGirl; American makeup mogul Jeffree Star has dominated the beauty community in the last two years with his majorly successful, self-owned brand, Jeffree Star Cosmetics; and beauty influencers like Gabriel Rios, Jony Sios, and Patrick Starrr have become massive social media stars.

The presence of Queer people in the cosmetics industry has grown as well. Everyone I previously mentioned is Queer; huge beauty brands, like Morphe Brushes and Huda Beauty, have included Queer people in their campaigns; American beauty influencer Nikita Dragun’s beauty line, Dragun Beauty, is the first transgender-owned makeup brand; and drag queens, like RuPaul’s Drag Race stars Trixie Mattel and Miss Fame, have begun launching their own cosmetic lines. 

This wave of acceptance is partly a result of Queer people being recognized by the mainstream and partly because of the changing attitudes toward makeup and what it’s supposed to be used for. Traditionally, makeup was used by women to meet societal standards of beauty. The word “beauty” is commonly considered a “feminine” term, and men aren’t usually considered to be “beautiful”, having more “masculine” terms like “handsome” applied instead.

In recent times, makeup is seen less as purely for beauty and more as a form of artistic expression. I love makeup because it has no rules and allows the user to turn their face into a canvas to express themselves, while looking gorgeous at the same time. Makeup is art, and art is for everyone.

Unfortunately, there are still those who want to keep people in line with the roles given to the sex they were assigned at birth, and makeup is one way of breaking down these roles.

Mason Montano
And here’s me thriving. You hate to see it.